Webwork - 4:07 pm on Jan 9, 2013 (gmt 0)
I think as the WWW gets increasingly crowded the argument for a "branded domain" will get a bit weaker as the costs for spreading and maintaining a brand, for entities of every size but especially smaller ones, will keep growing.
Get the keyword, the word for "the thing/subject itself", and save yourself some future branding misery. Keyword addresses also provide a measure of "defensible traffic".
Read the fine print: I registered a number of keyword domains years ago, I'm letting very few drop, the one's I've begun building are doing well . . and I keep getting inquiries, in some cases by very big players (who presumably have some smart people thinking about the issues of branding, etc.)