lucy24 - 3:16 am on Nov 18, 2012 (gmt 0)
Ultimate Copout Answer:
Any possibility of using both names, and running one as a mirror of the other? If you start out with badwidgets dot com as the mirror and widgetworld dot com as the real site, and it turns out after a while that most of your type-ins are for badwidgets dot com, swap them.
In other words I'm pretending that there's no such thing as Google and building the site for the user.
Taking that at face value ;)