Webwork - 3:14 pm on Jun 22, 2012 (gmt 0) [edited by: Webwork at 3:26 pm (utc) on Jun 22, 2012]
It used to be people would speculatively register all manner of "creative domains" in the hope that at least one speculative domain would find its way into the minds and hearts of a company with deep pockets. This "business plan" was what I've often referred to as the "lottery mentality" model (business plan) of domain speculation.
Now, by virtue of ICANN's willingness to entertain unlimited new gTLDs, we have an entity with deep pockets paying $186,000 x 307 = $56,000,000 for chances to create new gTLDs, one of which might just hit it big. This is the lottery mentality business plan of domain speculation hitting new heights. Why put all your money and efforts behind 1 well thought out new gTLD when you can half-bake (or less) 307 gTLD "ideas"?
Every opportunity to "make money online" starts with a business plan . . one that often assumes there is a large enough pool of fools . . err, potential consumers . . out of which only a small percentage need ever "buy the system" . . in order the the MMO plan to be profitable.
[edited by: Webwork at 3:26 pm (utc) on Jun 22, 2012]