jecasc - 10:58 am on Feb 1, 2012 (gmt 0)

yes how is this differnt to traditional publishers in other media who publish their address or companies having to register with companies house.

You ALREADY HAVE to use you're correct address information. Else you can loose the domain. The question is: Do we need an additional costly verifcation process?

I do not think we do. And I believe new regulations should only be implemented if there is an additional benefit. "I don't mind" or "I am not affected" is not an additional benefit.