badbadmonkey - 3:41 pm on Dec 16, 2011 (gmt 0)

In other news grass is green and the sky is blue?

I don't get it. Of course domains, just like any brand, develop reputations and accordingly influence repeat visits.

No different to investigating reader's expectations of what they might find when picking up a copy of the Daily Mail vs the Independent.

Once a domain has earned a reputation for providing a certain category or quality of article, may we not expect searchers to gravitate back to it - or not - in the future?