gpmgroup - 4:05 pm on Dec 16, 2011 (gmt 0)

Another thing to consider is .co. Some of my clients have gotten domain names similar to branded names and have done as well if not better than the branded names in SERPs, though that could be an SEO issue also.

Given the OP was concerned about type in bleed to .com from a .net wouldn't that be some bad advice? Didn't Overstock find that out the hard way?

To minimize bleed make sure your branding includes the extension. We've found most bleed occurs within a TLD.