cr1t1calh1t - 9:49 pm on Dec 8, 2011 (gmt 0)

I went back and re-read the thread, and realized I totally missed that you're probably the buyer, lol.

If you're buying it for revenue, I would still suggest the discounted cash flow model - and use a higher discount rate to account for the 'face' of the site.

As a buyer, my starting point for a discount rate would be 25-30%...

cr1t1cal