Webwork - 3:03 pm on Jul 29, 2011 (gmt 0)

Nice summary HP.

My personal default, as a domainer-developer (eventually . . ), has always been to register the generic descriptive phrase in the order or manner in which it is most commonly spoken or typed.

I didn't choose this method because I anticipated a search engine advantage - which advantages often come and go like the weather - but because I believed in the advantage of having an easily memorable and innately/intuitively (common sense) discoverable website address in an online world that I believed would become increasingly address-crowded and would have businesses clamoring, or paying, to be heard/discovered . . and remembered . . above the din of all those other businesses.