Leosghost - 11:02 pm on Jun 23, 2011 (gmt 0)

"org" ..Implies more of a "resource" and less of a "business" ..thus inspires subliminal "confidence" as to "impartiality" and "clean dealing"..and altruism ..

Being an "org" never hurt branding..and in many cases, including those, such as this one, is a positive factor in public perception PR.