Olney - 1:58 am on Jun 21, 2011 (gmt 0)

I could see this working for large brands. I'm not looking at this from the perspective of a brand opening up registrations for just anyone.

Example Apple create iTools which gave us mac.com email addresses.

1. What if apple gives up YourName.mac instead of the new YourName@.me
2. Canon I see them most likely adding a service that they could possibly better control & give their customer base photo or video space integrated into their camera attach your Username.Canon & upload it into their cloud service etc.

It gives a chance to do new marketing & not just think of if someone will type something in or not by mistake to determine value. It's about use & I think some global corporations(not all) will be able to use this very efficiently to expand services.