StoutFiles - 11:52 am on Jun 20, 2011 (gmt 0)

I thought generics were not allowed, only brands? Is that true?

Not sure yet. Obviously pepsi could purchase .pepsi, but unsure if they can purchase pop and/or soda. I don't know why they'd purchase .pepsi though since no other company could due so due to infringement.

Or can anyone purchase generic versions of keyword tlds?

I can't see search engines giving any value to keyword domains. The only one it might use is .#*$! as a filter.