piatkow - 12:35 pm on Mar 31, 2011 (gmt 0)

However, if the name itself is for two general terms that are not clearly identified with a specific business like "London" and "business" then they have no grounds.

I don't think that you make it clear that a particular combination of generic terms can still make up a valid busienss name - such as "London" + "Weekend" + "Television" (now defunct I think but a major TV station at one time).