maximillianos - 2:12 am on Feb 16, 2011 (gmt 0)
One more factor. If you don't have a few years revenue history under your belt, you may not be able to command a annual revenue multiple offer. It may only be up to 12 months revenue.
And in this market, potential means close to nothing. Buyers want to see stable revenue numbers.
As an example- If your site is 1-2 years old, and you want a 100k offer. I would guess you should aim for $4,000-$6000/month in net profits. So if you are close to this, you might be ready for a six figure offer.