maximillianos - 2:03 am on Feb 16, 2011 (gmt 0)
Typically you take 1-4 years revenue. More if using profit. Depends on age of site, stability of traffic, market, brand, you name it. Every buyer is different. I had one who was just interested in my traffic. Could care less what the site made. Another just interested in revenue. Could care less about traffic. A third just wanted my customer base. Don't bid against yourself. Make them make an offer. Just provide the serious ones with revenue and traffic details.