wheel - 3:04 pm on Feb 7, 2011 (gmt 0)

What's the cost to replicate?

I've got a classifieds website that receives hundreds of unique visitors per day.

I can drive hundreds of unique visitors to a site using adwords, for 10 cents a click. So say $20 a day. Or $600 a month.

So for about $6000 I can guarantee (guarantee!) that I have hundreds of visitors to my copycat site. Why on earth would I pay you $10,000? Or even $5000?

You get more money if you have something extra that can't be replicated. If you own a market, you can get extra because they can't do it elsewhere cheaper.

A potential buyer is going to look at 6 figures and decide they can brand bippity-boppity-boop-pepporoni.com for a lot less than that and have the same thing.

And potential buyers are going to want a deal.

You do not get any extra money for a two word domain name. You do not get extra money for a couple hundred random visitors a day. And you do not get extra for 'potential' or 'growing market'.

Given what you've told me, I would think you'd be fortunate to see the far side of $3000. And in the hundreds might actually be more realistic.