HuskyPup - 7:35 pm on Nov 5, 2010 (gmt 0)
Yep, I've been collecting the 4 letter acronym for several years whereas the trading name is an 8 letter generic however a very specific noun, adjective and region and of course, not trademarkable (sp) but the 4 letter acroynm has been already.
Fortunately no affiliates, we are actually processors of our own products, I think I have everything covered with user names and paswords but, oh boy, 17 years of backlinks to get updated!
To be honest I don't think the money is enough, low 6 figures, for the amount of work to be done plus, and this really surprised me, in a totally unscientific experiment I've floated the acronym across staff and customers and whilst they agree it's much easier to remember and type in, they prefer the classy definition of the original name.
Am I going to end up offering everyone the acronym as a type-in shortcut?
I have to admit I have not spoken with the UK tax office yet as to how they would assess the sales proceeds...I'm guessing it could be nasty and put me off the sale idea altogether.