walkman - 5:25 pm on Aug 21, 2010 (gmt 0)

A keyword based TLD isn't required to succeed, in fact the biggest and most successful sites online have more unique and brandable domain names.

Of course not. But do you have the $200 or so million to advertise the next Geico ? Or you can have [typeof]insurance .com . Average mom and pop stores will be much, much, much better with a keyword based tld. If you hit it big you can hire a big name media company that will choose a name for you [bellatlantic.com...] like