Sgt_Kickaxe - 7:29 am on Jun 26, 2010 (gmt 0)
Novelty. I bet people will get up in arms when they see public figures names next to the x x x tld. They'll call it obscene and get all riled up (and they'll visit the site in disgust and not stop staring but hey)
Until people stop using search as the primary method of finding things the tld is irrelevant.