HuskyPup - 5:36 pm on Jun 1, 2010 (gmt 0)
I agree with jmccormac, I'm actually in this situation of owning a brand and trade generic names and it seems that people remember the brand more than the generic and I'm damned if I know why the human brain does this. Is it a people thing? Do people actually remember me but not a generic site regardless of whether they know I own it?
I'll give you a good example, think book(s), who do you think of automatically? Now check those two words in Google.com, was that the brand you thought of first, second or third or not at all? Now try book on Google.co.uk...errr...this is where branding wins and where name squatters are losing out and why I'm selling some of my trade generic names since I don't have the time, will nor inclination to build them into a brand.