Webwork - 9:13 pm on Mar 25, 2010 (gmt 0)

Talk about countermeasures, including co-opting another entity's "brand" by registering their name as a domain . . .

"Make The Road [maketheroad.org]" is clearly a reference to a community organizing organization - MakeTheRoad.org - that is organizaing people to support workers organizing for better wages, etc.

82 MAKE-THE-ROAD-JCP.COM
83 MAKE-THE-ROAD-JCP.NET
84 MAKE-THE-ROAD-JCP.ORG
85 MAKE-THE-ROAD-JCPENNEY.COM
86 MAKE-THE-ROAD-JCPENNEY.NET
87 MAKE-THE-ROAD-JCPENNEY.ORG
88 MAKETHEROADJCP.COM
89 MAKETHEROADJCP.NET
90 MAKETHEROADJCP.ORG
91 MAKETHEROADJCPENNEY.COM
92 MAKETHEROADJCPENNEY.NET
93 MAKETHEROADJCPENNEY.ORG
94 MTRJCP.COM
95 MTRJCP.NET
96 MTRJCP.ORG
97 MTRJCPENNEY.COM
98 MTRJCPENNEY.NET
99 MTRJCPENNEY.ORG

Is it brand protection or is it squatting on someone else's brand?

Does JCP have the right to co-opt Make The Road's name? Seems a bit . . off . . to me.