Talk about countermeasures, including co-opting another entity's "brand" by registering their name as a domain . . .
"Make The Road [maketheroad.org]" is clearly a reference to a community organizing organization - MakeTheRoad.org - that is organizaing people to support workers organizing for better wages, etc.
Is it brand protection or is it squatting on someone else's brand?
Does JCP have the right to co-opt Make The Road's name? Seems a bit . . off . . to me.