Webwork - 8:49 pm on Mar 25, 2010 (gmt 0)

Is Penney's registration of:

JCP-RWDSULOCAL3.COM
JCP-RWDSU3.COM
JCPENNEY-RWDSU3.COM
JCPMANHATTANUNION.COM
JCPQUEENSUNION.COM
JCPORGANIZE.COM
VOTEUNIONJCPENNEY.COM
VOTEUNIONJCP.COM

really trademark protection in action?

I don't think so. These types of domain registration look more like JCP treading on the brand of the union, a/k/a the union label. RWDSU = Retail Wholesale and Department Store Union.

What about calling the act of registering domain names that are likely online union organizing "locations" the latest version of "union busting [en.wikipedia.org]"?

FWIW, I'm neither for nor against unions, but I am a big fan of people organizing when they share common concerns that may be addressed more effectively if they join their voices.

I'm also a big fan of Web addresses that send a message.

Notice the messages-in-a-domain that JCP just attempted to seize control of?

[edited by: Webwork at 9:19 pm (utc) on Mar 25, 2010]