JS_Harris - 9:29 pm on Mar 24, 2010 (gmt 0)
I don't see any value or benefit in using a .canon (or a dot anything new besides .com) UNLESS it is wisely managed. Search engines place a premium on .edu and they would place a premium on .canon (for all cannon products) if the content found on .canon sites is Wikipedia-like.
If Canon allows everyone access to the .canon tld its value will be diminished enough to expect no special treatment.
This might be a good way to make sure you're #1 in serps for ALL of your own products. Watching with interest.