ergophobe - 6:03 pm on Mar 24, 2010 (gmt 0)

And how to I get .ergophobe?

And for people who say "we already know .com" - I think that's very shortsighted.

If TLDs are very open, then there's no real reason for .com.
In most implementations, www is not necessary as it usually resolves to the root domain.

So perhaps in 20 years, people will find www.canon.com to look ridiculously antiquated. It will feel so 20th century.

Canon has been around for 60 years and I'd hope that some people in the company are thinking 60 years ahead as well. On that time scale, I think it makes sense to grab it... though I bet they could have gotten it a lot cheaper someday later.

If they want to visit the root domain for a major company, they'll expect to just type 'canon' into their browser.

Of course, that means that Chrome will have to do a DNS lookup for anything entered into the address bar and won't be able to guess based on format whether a single-word entry is a domain or a keyword.