Bennie - 12:50 am on Aug 31, 2009 (gmt 0)

I just did exactly this. It was a very good deal for both of us as some websites were partially developed, one fully developed to proove the concept. They bought the 'full set' so to speak.

I had a relationship with a solicitor that pitched it to their firm and it all made sense. They now own the category defining locals geo's associated with law in their City.

To help justify/explain it I used the cost of them buying the equivalent traffic from Google. Also told them to look at it as a minimum 4 year monthly cost to business. Which soon equates to not much.

I found getting to know someone in law with an interest in web development and marketing to be a big help. So if you can find a local meet up with legal people and online marketers, I'd be getting along and having a chat - rather than cold calling (which I can imagine would really piss legal people off, I'd sent a letter from a firm rather than contacting them yourself).