1) Put up a 'skeleton' site with some (limited) content This idea has been brewing in my head for a while but I get the feeling others here have more experience with this and would really appreciate any feedback or tips you have. Thanks!
I have several domains that I'd like to sell - they're short, keyword rich .com's and are focused on geo-targeted lawyer-related phrases.
There are a lot of different things I could do with these domains I guess, but what I've been thinking lately is trying to sell them to law firms in the appropriate states.
The plan is:
- Plan is to use a 3rd party service to host them so once they're sold I don't have to maintain the software and neither does the client.
2) Slap on analytics so I can track the keyword visits
3) Get links to the domains - try to rank for the key phrases in the .com
4) Based on keyword visits estimate the value of the domain
- I.e. if getting 1 visit per day for 'foo' and foo is worth $10 on Google Adwords
then one might say that the site is worth $10 x 365 = $3,650 / year.
5) Then base the asking price off of the above calculation.
Question is, how many years to include in the asking price estimate? 5, 3, 1?
6) Contact large law firms in the state and make a proposal - appeal to their marketing side.
I have someone who's good at phone sales for this (I'm not ;) ).
Some selling points:
- The domains/sites should be thought of like purchasing advertising.
- These are short, memorable domains - great for putting on bus, etc. ads.
- If you get only one client through this domain it will pay for itself.
- ... other suggestions?
- I'm not sure how to get through to the right people.
- Will they see the value in this advertising?
- How to find firms that 'get it' - maybe look at top 10 ranked sites in Google and Adwords advertisers for the main key phrase.
7) At the same time, put a notice on the page that lets people know this site is for sale, click to inquire.
- Automatically email them the asking price and more info if they fill out the form?
1) Put up a 'skeleton' site with some (limited) content
This idea has been brewing in my head for a while but I get the feeling others here have more experience with this and would really appreciate any feedback or tips you have. Thanks!