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JS_Harris - 1:24 am on Aug 11, 2009 (gmt 0)
Because spitting out new extensions is a cash cow and it means new real estate out of thin air if you will. It is also the precursor to the "look at how broken the internet is, we need to reset it to do it right" agendas. Of course I haven't read the official reasoning for the .eco, but I don't really care to since it ads no value to anything I'm doing.
Why not just focus on building a good, quality site on a .org or the 50 other extensions we already have?