nealrodriguez - 6:49 pm on Apr 27, 2009 (gmt 0)

I mean they already own the brand, WordPress.com/.org, and the brand is a household name, so what's the real net benefit? Coolness of having a 2 letter website name? Only having to type 2 letters versus 9? How much does that matter when everyone has WordPress.com/.org bookmarked anyway?

there are many outside the webmaster planet that don't have a clue on how to start a blog, much less what platform to use; wouldn't a great branding effort comprise of people being able to say, "oh, you want to start a blog? surf to wp.com," as opposed to, "surf to wordpress.com," and having the listening party reply, "how do you spell that?"