jtara - 5:29 am on Jul 5, 2006 (gmt 0)

I'm an Amazon affiliate, so I am familiar with their policies. I don't know about other affiliate policies. But Amazon is the Big Kahuna of affiliate programs, so one might expect their agreement to be fairly typical.

Amazon does not permit affiliates to use "Amazon" in a domain name. They do allow it to be used in a URL (i.e. to the right of the domain name).

They also do not permit the use of "Amazon" as a keyword for advertising.