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pageoneresults - 5:24 pm on Dec 28, 2008 (gmt 0)
If you have a hostname (sub-domain) named after one of the high speed providers, you may receive a notification from someone like a Verizon to discontinue use of that hostname. If you start appearing in the first 30-50 results for name searches, you will most likely be served with either a brief email notification to discontinue or it could be a bit more harsh than that. If you are appearing in the top ten for name searches, you are definitely on the radar and under review by the provider(s). I just did a search for the name Verizon as an example. The writing is on the wall as to what they are up to. There are multiple strategies at play and smart ones on their part. They are slowly weeding out the stuff they don't want in the SERPs. They need to protect their brand as it "was" getting way out of hand with the affiliate space. I'm sure it still is but this lawsuit surely tightens the reigns. When you do Verizon name searches, you'll most likely find Verizon properties and/or top Verizon affiliates. This same process applies to the PPC side of things. They are also cracking down on the use of their brand(s) in PPC ads. That whole high speed internet space is being consolidated at the moment. The package deals offered by the providers themselves have allowed them to take control and now dictate what some of the affiliates can do. Heck, I've heard from someone who heard from someone else that they (the providers) may restrict bidding on certain keyword phrases. ;)
You're quite welcome! Let me add a bit more for those who may be dabbling in this space.