Moosetick - 9:54 pm on May 17, 2006 (gmt 0)

"it had spent $2.5 million for 389 "domain names"

There are only about 32 million Canadians! That means they spent about $.08 per Canadian just to own those domains. Just think how many Canadians don't have internet access or don't type in domains. That may be a hard to recoup investment.

They will likely get a lot of traffic but I bet it will mostly be from their own advertising. They could have likely bought most of those domains with a "yellow-" prefix for $10 a pop and people would have just as easily remembered the names. They could have bought 10 times as many domains doing that and likely had more traffic!