moltar - 5:00 pm on May 17, 2006 (gmt 0)

This is truly interesting, $6426.73 on average per domain! I have a good one keyword domain myself, maybe I'll try to push it to them :)

I think they'll use it extensevly on billboards and TV ads. I've seen them do it already. I don't remember what the billboard read, but it had a custom domain, but it was for yellow pages. I've seen it a few month ago.

From all my experience with .ca domain names, they overpaid.

This is a future investment. The .ca is not so recognized yet, but in a few years with a good promotion, it will be huge.

As my past posts have indicated I've been dumbfounded by how slow the big YP players have been to build out a web based model for their future survival. This is one of the smartest moves I've seen since Barry Diller buying Hotels.com, etc.

I agree. And yp.ca is in general a really, really crappy site. It's extremely unusable and annoying. I use 411 instead all the time, I think it's the same data.

[edited by: moltar at 5:04 pm (utc) on May 17, 2006]