What an interesting observation. I have a nagging sense I've come across this paradigm before.
Oh yeah, the fashion industry. Domain fashion, anyone? "Oh, that .com domain is soooo yesterday. Don't you know? Everyone who is anyone is using .travel!" MMB Make Me Barf
A very interesting statement. What happens if the industry pushes back? "Take your .travel domain and stick it in your promotional pen holder. I'm sticking with .com". But . . but . . everyone is doing it, everyone who is anyone is going .travel. You're going to be left behind, become irrelevant, if you don't use .travel.
Reminds me of another new TLD.
Dot Pro anyone?
Is .travel really a service to the travel industry or is it simply someone's money making idea? TLD = instant business, I daresay a potential monopoly. No, of course not, the .travel TLD was created to serve the travel industry. You know, the industry didn't have a TLD they could use before.
Okay, they didn't have a TLD that said "We meet the following standards. We are legitimate."
I wonder what the recent registration of some hundred or so city/travel domains by a single entity says about the robustness of that standard. "Hey, I'm a travel writer, so I should get NewYork.travel, Paris.travel, etc."?
I think that registrars run the peril of needing to turn over inventory and turn a profit, which leads to shifting standards.
I could have sworn I saw a number of .Pro domains for sale on the aftermarket recently. What ever happened to a requirement of professional licensing?
Next up in the process: "Hey, we don't like your travel site. We're going to pull your .travel domain." Possible? Of course not, no registrar would ever do that, right? Anyone know any registrars that pull down or threaten to pull down domains?
Three years from now: "Hey, we're not making the money we think we should be making or we need to improve the system (maybe upgrade our offices) so we're going to ramp up the cost of your .travel domain." Since there's only 1 "official" .travel domain there's a soft monopoloy, isn't there?
Next up: Official letters from the new TLD operators to Google, et. al.: "Dear Google: We, of the .travel industry, would prefer that you offer a search bias for .travel domains"? No letter needed, right? The .travel extension by itself will be a signal of quality that a SE will have to consider?
(NewsFlash, circa 2009) "Today the .travel registry announced that people need never again search for travel information by using the Google search engine. Effective today each and every travel website of any real authority or professional quality (IOHO) is indexed in the .travel TLD and can be found in the .travel directory or search engine."
The new and improved WWW. Brought to you by the addition of new TLDs.