Webwork - 5:09 am on Feb 21, 2006 (gmt 0)

Hello Lysander and welcome to WebmasterWorld.

Your dilema is a common one: Brand vs Keyword.

If your work is going to be a work of heart and likely to be valued by many then you have your choice - as it's the content that will matter - but in the scenario you describe I would lean towards the more original memorable made-up word. Why? Because it all hangs together, if you know what I mean.

You can still develop a related site at keyword-keyword and build it as a traffic feeder.

Just remember: Don't build a business plan based upon search engine love. Build a website people will love/value and let the traffic build naturally from links. Let the search engines get it right or wrong based upon many peoole linking to you. Hopefully they'll get it right, but you'll always have that link traffic and link traffic tends to grow exponentially.