Webwork - 7:37 pm on Feb 23, 2006 (gmt 0)

The "brilliance" of their current system is that someone - I mean someone finally - has done with landers what was technically possible for . . how long . . . years . .?

For years - and even now - I see landers that are utter junk. Some look like they were designed by a MS Frontpage beginner.

Across the board they are improving the look and function but it's been a strangely drawn out process. Millions of domains to play with and - until recently - only a handful of versions of landers.

What BD is now offering is as slick as I've seen and an indication of where landers are headed = mini-portals, directory landers that all users to drill deeper for high value and higher conversion clickthroughs, etc. Anything.com has done a decent job in upgrading the appearance of landers (clean look, images, simple nav - doesn't "look like (old) lander"). Others are following their lead. What boggles my mind a bit is the look of the Marchex landers. Maybe they're playing with some, but I haven't noticed it. I'd set a few team members to play with some mid-traffic domains.

Ultimately, I speculate that the PPC player to allows the greatest degree of domainer creativity in crafting landers will win the race. Allow multiple versions of landers, let the domainers play, study the stats (the domainers assume some risk and know it) and use the stats to recommend strategies to other members or use the stats as the basis of generating further landing page options.

Such a slow industry to change. So much possiblity.