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pageoneresults - 8:12 pm on Sep 18, 2007 (gmt 0)
I'll have to disagree with you on that one. Bobcats.com Is much more brandable than... nbc.com/bobcats Note that they've already confirmed that they are on a new marketing campaign using the new domain. There is going to be a very large sum of money spent promoting that new domain. How much? A few million? Barbara deserved much more than $50,000 USD. Words of Wisdom, thank you Commerce. Same here. I would have loved to have brokered that deal. Charlotte, you would have paid at least $5,000,000 if any of us knew what you were up to. ;) lol, that has no bearing on the topic. :)
The team already has www.nbc.com/bobcats. Having the additional url bobcats.com can't provide too much new value. People do not negotiate to buy an asset at the highest price they can, they go in with a mindset to minimize their acquisition expenses. It is the job of the seller to maximize his or her own asset ROI. When an entity of substance wants a name, they want *that* name. I speak from some experience here' Cut the Bobcats organization some slack. They really stink and noone goes to the games, so i'm sure they needed a break on the name. ;)