JackR - 2:50 pm on Jul 30, 2007 (gmt 0)

I can see no way that they can hope for any meaningful ROI within ten years. Don't forget they'd need to be bringing in $35 Million annually just to cover the outlay for the domain - not to mention development, advertising, PR, programming and associated costs.

More importantly, they will need a unique selling point to draw the visitors in ...