shedemon - 11:32 am on Jun 24, 2001 (gmt 0)

If your company drops the .com completely, your competition can buy it up and steal potential as well as current customers. Dotcoms don't cost much, (I've seen prices below $15 per year)are hard to come by, and are easily purchased when available.

It is for this reason that I assume that your company is going to continue using the .com, if only as a redirect.

Living in Europe, I have noticed that people here don't shy away from regional extensions. In fact, Europeans seem to tend to want to work with people in the UK, if they have to work with an English-speaking company. The only possible problem would be Americans. But few American companies shy away from .co.uk companies. After all, if they can afford to look for your services, or search partners, then the UK is not too expensive to treat with.