AmericanBulldog - 10:30 pm on Feb 12, 2007 (gmt 0)

The more traffic the more comfortable I am.

Insurance and other industries can produce $25+ clicks, one click a year is great ROI, but you may invest in a bunch of duds if they have little to no traffic to gauge value.

If I buy a domain from someone else I don't buy based on impressions, I buy based on revenue and based on multiples of that revenue.