Webwork - 10:27 pm on Feb 12, 2007 (gmt 0)

I consistently look for:

• Domain name subject matter that is something that people routinely look for online = Direct navigation traffic.
  
• Growing and competitive market space = Pool of bidders.
  
• High value leads = higher PPC cost and payment for sharing traffic. Generally this means generic, highly commercial, industry keyword phrases. In other words, the domain "IS" the generic, non-trademarked phrase for what people are looking for. (See past threads about geotargeted domains, i.e., City+Service.com or State+Service.com )
  
• Demographics: Big markets are better than smaller markets = More people looking.
  
• Given 1-4 above I sometimes manage to register domains that find favor with click traffic consumers. Domains earning domainers $10-$20+ are often the same domains that generate 10-12 sales leads, leads that may generate $5,000-20,000.00+ in revenue for the end-user consumer of the traffic. So I receive offers, from time to time, that I might not if I didn't chose the above model.
  
• Food for thought: I've chosen to target and share the idea of targeting localized domains. Why? Because I'm reasonably confident that a) Local search is just beginning to emerge; b) Local businesses, a huge advertising market, are just beginning to wake up to the need to geotarget or localize their traffic; and, therefore c) The PPC bids for localized services are likely to grow in the coming years, both in volume and in what it costs to "get the click".