oddsod - 2:10 pm on Aug 30, 2005 (gmt 0)

>> you will find a LOT of low ball speculators who will only pay 10x the monthly income
And some foolish enough to pay as much as 10x. ;)

While 6-18x seems to be what sites sell for - yes, that is true for most transactions - there are some sites that may sell for a lot more or a lot less.

Examples:

1. Adsense site making $1,000 a month net for the last two years now banned from Adsense (or took a big hit with Smartpricing). Unlikely to sell for 10x
2. dmoz.org (or a big non-profit authority site in your field) comes up for sale. Chances are it will sell for more than 10 x the $0 earnings.

Every site that ever sold would sell for a higher price if the owner waited for the "right person" so it may be worth setting yourself a deadline beyond which you'll accept the highest offer.