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ritch_b - 10:21 am on Aug 7, 2006 (gmt 0)
I suspect in many cases, where a business trades primarily in one country, there's greater value to be had with their respective TLD, ie. a French business using the .FR domain as their primary. There ends my two penneth. R.
What's to say that .COM isn't already playing second fiddle to another domain? For example, for a UK based organisation dealing predominantly in the UK, I'll happily take, or recommend to my Client, a .CO.UK domain over a .COM any day of the week. That's not to say I won't recommend they purchase the .COM varient also, but in such cases, I'll recommend the .CO.UK as a primary domain each time.