MrSpeed - 4:14 pm on Aug 9, 2006 (gmt 0)

I just poked around for some domains for a local city with a population of 120,000. I was amazed how many
<cityname><service> .coms were taken. Then again it is the capital city.

At least <cityname>viagra was still available ;)

When I searched for smaller cities ~40,000 a lot of <cityname><service> were available.

What's one type-in "referral" for a $6,000 roofing job worth?

Webwork nails it. You could probably set up agreements with local service providers to provide leads that would outperfom PPC or affiliate programs by a mile.