Dorian - 11:18 am on Jul 4, 2005 (gmt 0)

It's a very difficult thing you're doing and, frankly, I wouldn't obsess over it. Very few companies have good brand names and it's not the make or break. We have the carphonewarehouse over here. It's a very dated name now but a very successful company because the brand is much stronger than the name.

I did all the dictionary stuff but ultimately it didn't help. You need to keep coming back to the important issue - what is the brand about?

Beyond that avoid anything generic otherwise, in the case of a domain name dispute, you won't have much of a case.