tedster - 9:13 am on Sep 1, 2004 (gmt 0)

Right. People were already saying that all the good domain names were taken mnay years ago, and then along came "Google".

When it comes to really solid brand naming, single word generic or category words are not often very memorable. They need something extra, some creative juice, to make the name really stick in the mind

For example, I'm thinking of the businesses that gained strong mind share in the "pets" and "toys" markets.