dcbiker - 5:52 pm on May 19, 2004 (gmt 0)

The domain valuation discussion doesn't seem to cover the value of a website used for an existing business that is primarily service oriented so that the website is essentially a brochure for services provided on site. Like for a dayspa/salon.

So a client is selling the business and wonders how to value, as part of the business, the website and an ancillary mailing list of 300 members. The site generates 65 unique visitors per day and the services section is the most visited.

while most of her clients are return customers, most of her new clients are generated equally from wor of mouth and the website (which does well in google)

I assume that this is different from valuing a domain on its own but how different?