tedster - 2:43 pm on Mar 17, 2001 (gmt 0)

This idea would sit a lot better if so much marketing hadn't been done in past years encouraging businesses to register all three names.

There are two opposing forces at work -- on the one hand there's a need for branding and trademark protection, on the other, there's the obvious need for a lot more domain names. I don't see an easy resolution at all.