msgraph - 12:54 pm on Jan 5, 2001 (gmt 0)

Back when Excite was pretty normal(1 year ago)a lot of the sites listed in their index were sub-domains. We really thought that it had something to do with the keywords in the sub-domains.

We went nuts and set up about 600 sub-domains to throw out there. Since then, we have never had better results with sub-domains than the good ol www. They are all hyphenated. Works well when you want to put the domain in the title.

I think that people say it works because they spend so much time in trying to make it work. Then when it actually gets listed well, they just assume that it's from the keywords in the sub-domains.