Marcia - 1:38 pm on Jun 18, 2004 (gmt 0)

>>an unhealthy form of search marketing that will not pay off.

It sure would pay off as a defensive measure when content is being swiped.

>>don't think for a minute that your competitors can't report you and the powers that be can't act upon that information.

That's automatically assuming that the pages that get reported are actually in violation of the guidelines; they may not be at all. And then the powers that be may just decide to take a closer birds-eye look at those particular searches and do a little surfing, and there's no guarantee that the competitor's site is clean as a whistle. People violate guidelines every day of the week without even realizing they are.

As a matter of fact, how about taking a little side trip down memory lane to this discussion:

Cloaking Gone Mainstream [webmasterworld.com]