My site has enjoyed great rank for years and has never been put through the kinds of things people are told to do by other services. My site, though, is content driven. If it was dynamically driven, I'd be sunk.
Not always the case, Kim, I have a site which is essentially a dynamic destination guide built of links to other sites --in other words it is a doorway page, actually 4,000 doorway pages (cross-linked). It's framed AND dynamic. Eight months ago, when it was reformatted and relaunched it had 9,000 pageviews per month. My choices were (A) spend money on advertising to promote the site or (B) figure out a way to have its pages found online. I chose "B" and this month it will have 165,000 pageviews. More important, it has done over $1/4 Million in my targeted business (online hotel reservations) in six months. How?
what works is building a REALLY functional site that meets a need.
Exactly! I positioned this site as a quirky little travel utility, but I had to pull out every tool in the SEO toolbox to do it.