wordplay - 5:49 am on Aug 25, 2010 (gmt 0)
We're considering using test & target to see which of 2 very similarly named products customers are associating with a few mispellings. This is in organic search only, not separating one URL for paid and another for organic. It's definitely *not* a case where we're saying one thing, then delivering totally different content.
Has anyone done this? Are there lashes in store for us if we try it?